Apparently the new craze in China is for people to wear these crazy facekinis while on the beaches. As opposed to Americans and other Western societies who favor tan skins, the Chinese people (and a lot of East Asians generally) value pale skin more than getting a tan. Pale skin is associated with wealth and prosperity because if you're pale, that means you are wealthy and don't have to work in the fields. In Asia there are a lot of whitening creams being sold in drugstores. During really sunny days it's not unusual to see a lot of the women wearing long sleeves and pants, and carrying umbrellas to protect themselves from the sun.
I find these facekinis ridiculous. They make people look like bank robbers or Mexican wrestlers. Plus they don't look that comfortable. Why go to the beach or go swimming if you won't even enjoy a little bit of sun?
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