You know you've hit pop culture jackpot when your YouTube video has been viewed over 200 million times, you have been parodied on Saturday Night Live, celebrities like T-Pain and Katy Perry tweeted about how awesome the video is, and it has been featured in the Wall Street Journal, the Financial Times, and CNN.
The song in question is called Gangnam Style, and it's by South Korean rapper Psy (real name Park Jaesang). Psy is 34 years old and grew up in South Korea, and went to Boston University and Berklee School of Music. He released his first full album in 2001, and has been known as a controversial and unique singer in the K-pop arena.
The Atlantic did an interesting article on the subversive message behind the video - worth reading as an academic exercise.
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